{"title":"Wearable Gear","description":"","products":[{"product_id":"mens-hella-dry-wool-sock","title":"Men's Hella Dry Wool Sock","description":"\u003cli\u003eHella Dry Men's Cushioned Wool Socks — Lifetime Warranty\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003c\/li\u003e\u003cli\u003eThe Hella Dry Men's Cushioned Wool Socks are designed for rugged adventures and built to last a lifetime — backed by our lifetime warranty so you never have to second guess your investment. These men's socks are made from a premium 70% Merino Wool blend, delivering maximum comfort, breathability, and durability for long days in boots or waders from first light to last call.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003c\/li\u003e\u003cli\u003eExtra padding in key pressure zones makes these men's wool socks the go-to choice for hunters, anglers, and outdoor workers who spend serious time on their feet. Reinforced heels and toes stand up to the most demanding conditions while a snug, secure fit stays in place through every step of the hunt, the hike, or the workday. No slipping. No bunching. No blisters — just the best men's sock you've ever pulled on.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003c\/li\u003e\u003cli\u003eThe premium Merino wool, nylon, and polyester blend keeps your feet dry, warm, and comfortable all day long without the bulk. Whether you're wading a river, hiking a ridgeline, or grinding through a long day on the job — these men's wool socks have your feet covered from first step to last. Lifetime warranty included because great men's gear is built to go the distance — and so are you.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003c\/li\u003e\u003cli\u003eFeatures:\u003c\/li\u003e\n\n\u003cul\u003e\n\u003cli\u003e70% Merino Wool \/ 15% Nylon \/ 13% Polyester \/ 2% Spandex\u003c\/li\u003e\n\u003cli\u003eExtra cushioning in key pressure zones for blister prevention\u003c\/li\u003e\n\u003cli\u003eReinforced heel and toe for long-lasting durability\u003c\/li\u003e\n\u003cli\u003eSnug, secure fit that stays in place during intense activity\u003c\/li\u003e\n\u003cli\u003eBreathable and moisture-wicking for all-day dry comfort\u003c\/li\u003e\n\u003cli\u003eIdeal for hiking, fishing, hunting, and wet conditions\u003c\/li\u003e\n\u003cli\u003eLifetime warranty\u003c\/li\u003e\n\u003cli\u003eCare: Turn inside out and dry on low heat only — air dry preferred\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cli\u003e\n\n\u003c\/li\u003e\u003cli\u003e","brand":"Hella Dry","offers":[{"title":"Green","offer_id":53131756732689,"sku":"SOKGRN","price":18.0,"currency_code":"USD","in_stock":true},{"title":"Brown","offer_id":53131756765457,"sku":"SOKBRN","price":18.0,"currency_code":"USD","in_stock":true},{"title":"Grey","offer_id":53131756798225,"sku":"SOKGRY","price":18.0,"currency_code":"USD","in_stock":true},{"title":"3-Pack","offer_id":53131756830993,"sku":"SOK3PK","price":47.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/5293\/6977\/files\/Photoroom_013_20241121_21755PM__20606.jpg?v=1778682069"},{"product_id":"wool-wader-boot-insoles","title":"Wool Wader \u0026 Boot Insoles","description":"\u003cp\u003e100% Wool Insoles — Hella Dry\u003c\/p\u003e\n\n\u003cp\u003eThe Hella Dry 100% Wool Insoles are built for cold sits, long hunts, and the hunters who refuse to tap out early. Designed specifically for waders and rubber boots but versatile enough for any footwear, these wool insoles deliver serious warmth, comfort, and insulation without the bulk — so your feet stay in the game from first light to last call.\u003c\/p\u003e\n\n\u003cp\u003ePure wool construction makes these wool insoles naturally antimicrobial, anti-stink, and breathable — keeping your feet warm without sweating out. No cold feet. No hot spots. No odor building up through a long sit in the blind or a hard push through the backcountry. Just consistent, reliable warmth that pure wool insoles deliver hunt after hunt, season after season.\u003c\/p\u003e\n\n\u003cp\u003eGetting the perfect fit is simple — order your size, compare to the existing insole you're removing, trim the edges, and dial in a custom fit to any boot. Warm, dry, comfortable feet equal better hunts. That's easy math. Upgrade your boots with Hella Dry Wool Insoles and feel the difference from the very first step.\u003c\/p\u003e\n\n\u003cp\u003eFeatures:\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003e100% pure wool construction\u003c\/li\u003e\n\u003cli\u003eNaturally antimicrobial and odor-resistant\u003c\/li\u003e\n\u003cli\u003eBreathable warmth without bulk or sweat\u003c\/li\u003e\n\u003cli\u003eDesigned for waders, rubber boots, and all footwear\u003c\/li\u003e\n\u003cli\u003eEasy trim-to-fit for a custom fit in any boot\u003c\/li\u003e\n\u003cli\u003eBuilt for cold-weather hunting and long sits in the field\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Hella Dry","offers":[{"title":"7","offer_id":53131758469393,"sku":"INSL-7","price":29.0,"currency_code":"USD","in_stock":true},{"title":"8","offer_id":53131758502161,"sku":"INSL-8","price":29.0,"currency_code":"USD","in_stock":true},{"title":"9","offer_id":53131758534929,"sku":"INSL-9","price":29.0,"currency_code":"USD","in_stock":true},{"title":"10","offer_id":53131758567697,"sku":"INSL-10","price":29.0,"currency_code":"USD","in_stock":true},{"title":"11","offer_id":53131758600465,"sku":"INSL-11","price":29.0,"currency_code":"USD","in_stock":true},{"title":"12","offer_id":53131758633233,"sku":"INSL-12","price":29.0,"currency_code":"USD","in_stock":true},{"title":"13","offer_id":53131758666001,"sku":"INSL-13","price":29.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/5293\/6977\/files\/Photoroom_000_20251202_10556pm__52024.jpg?v=1771274936"},{"product_id":"workhorse-i-hate-mallards-hoodie","title":"Workhorse I HATE MALLARDS Hoodie","description":"\u003cp\u003e\u003cstrong\u003eThe Workhorse — Heavyweight Cotton Terry Hoodie — Hella Dry\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThe Hella Dry Workhorse is built for long days, cold mornings, and real wear. This Workhorse hoodie is crafted from premium heavyweight cotton terry — delivering the kind of substance you feel the moment you put it on. Heavy, substantial, and dependable in a way that lightweight hoodies simply can't match.\u003c\/p\u003e\n\n\u003cp\u003eUnlike standard cotton fleece that relies on brushed fibers for softness, the Workhorse is woven with looped cotton terry yarns on the interior — creating a fabric that's naturally stronger, more breathable, and far more durable over time. Those looped fibers trap warmth without overheating, move moisture away from the body, and hold their structure wash after wash. No pilling. No shape loss. Just a hoodie that gets better the more you wear it.\u003c\/p\u003e\n\n\u003cp\u003eEvery Workhorse is individually numbered by batch and unit — part of a limited production run built, tracked, and finished with purpose. No mass sameness. No shortcuts. This is the layer you reach for when the weather turns, when the work doesn't stop, and when lightweight just won't cut it. This isn't a fashion hoodie. 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Taking everything you love about our mid-length version and turning up the heat, these knee high wool socks feature 20% more wool in the padded zones for superior warmth and protection where you need it most.\u003c\/p\u003e\n\n\u003cp\u003eCrafted from a premium merino wool blend, these knee high wool socks lock in heat under waders or bibs while moisture-wicking fibers keep your feet dry, comfortable, and odor-free from first light to last call. Temperature-regulating wool means no cold feet, no hot spots — just all-day performance no matter how long the sit. Because cold feet don't belong in the outdoors.\u003c\/p\u003e\n\n\u003cp\u003eReinforced heel and toe construction makes these knee high wool socks built to last through the hardest days in the field, the blind, or the backcountry. 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This men's performance button up shirt delivers the breathability and flexibility you need in the backcountry with the clean, relaxed style you want everywhere else.\u003c\/p\u003e\n\n\u003cp\u003eCrafted from lightweight, ultra-breathable comfort-stretch fabric, this men's performance button up shirt keeps you cool, dry, and protected through long days of shifting temps. Vented shoulders and back panels keep air moving while the relaxed fit moves with you from first light to last call. No restriction. No compromise.\u003c\/p\u003e\n\n\u003cp\u003eFrom wading a river to glassing ridgelines to heading into town after — the Field \u0026amp; Church men's performance button up shirt fits every part of your day. A hidden zippered chest pocket, integrated lens wipe, snap-button front, and a perfect-fit hood round out a shirt that works as hard as you do. Field tested. 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From backcountry hikes to duck blinds and long days on the water, these premium women's wool socks are your go-to for all things outdoors. Designed to handle sweat, stink, and serious wear, they're antimicrobial, moisture-wicking, and built with all-day comfort in mind.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're trekking through the woods, layering up with waders for duck season, or braving a cold morning with coffee in hand — these women's wool socks have your back and your feet covered. A natural wool blend keeps you warm and breathable without the itch, so you can push harder and stay out longer without thinking twice about your feet.\u003c\/p\u003e\n\n\u003cp\u003eReinforced heel and toe construction means these women's wool socks hold up through the roughest days in the field, on the trail, or anywhere the adventure takes you. Cushioned footbed support fights fatigue, while the thermo-regulating wool blend battles odor, sweat, and blisters — even after the longest days. 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